Okay, there’s no real science. But imagine your brain has a “joy tank.”
Most of us let the tank run on fumes. We save our “wow” for winning the lottery or seeing the Grand Canyon.
Wow Forever is a top-up. It’s for the micro-wows. The steam rising from your coffee. The way your cat’s paw looks like a tiny starfish.
Using it trains your brain to notice more. And noticing more is basically the secret to not feeling hollow by Thursday.
The unofficial anthem
If Wow Forever had a song, it would be the opening riff of “Walking on Sunshine.” But, like, played on a kazoo.
It’s not sophisticated. It’s not even a complete thought. That’s the whole point.
It’s the feeling you get when you find a parking spot right at the front. It’s biting into a perfectly ripe avocado.
It’s childlike wonder with adult permission to use it without irony. Come on. You know you want to.
