Let’s be honest: the chaos of World Cup kick-off times is what makes it ours. We complain about the 3 PM matches, but we also secretly love the ritual of rearranging our entire lives around a football game. It’s like a national sport within the sport. “What time does England play?” is the new “How’s the weather?”—and we never get tired of answering it.
So next time you see the schedule and groan, just remember: somewhere, a fan in New Zealand is watching at 3 AM while eating a meat pie and fighting a sheep. And you? You’ve got tea, biscuits, and a three-hour window of glorious, maddening, beautiful football. Stop complaining and put the kettle on.
