Your wallet will weep. A small bag of custom M&M’s will cost you more than a meal at Pret. But you didn’t come here for financial advice, did you?
The queue can snake down the stairs on weekends. Go early on a weekday if you want to browse without hearing a toddler tantrum about not getting the purple M&M plushie. Or just embrace the chaos.
Oh, and the chocolate is fresh. They pump it through tubes like some kind of Willy Wonka fever dream. You can buy giant jars of single colors if you, I don’t know, really love the aesthetic of a blue-only pantry.
So, Really, Where Is It?
To sum it up: Leicester Square, right next to the cinema and the giant M&M statues. Look for the bright red, yellow, and green facade that screams “I am a tourist attraction, and I am proud of it.”
If you get lost? Ask a street performer juggling fire. They’ll point you in the right direction. Just follow the smell of sugar and the sound of laughter. Or crying. Depends on the kid.
You can’t get lost. It’s impossible to miss. It’s like asking where Big Ben is. It’s right there, being big and ben-like. This is M&M’s World being gigantic and bean-like.
Now go forth. Eat a ton of chocolate. Take a picture with Red. And remember: you’re welcome. Your coffee chat is now complete.