Right now, Australia is enjoying a Grand Angus burger. Yes, a burger named after a Scottish bull. It has beetroot on it. Beetroot. In a hamburger.
Meanwhile, Japan is having a Teriyaki McBurger season. It comes with a potato croquette. A whole fried patty of mashed potatoes inside a bun. Genius. Or madness? You decide.
For the US and UK, the next big wave usually hits in January. Why January? Because everyone is broke and sad from holidays. McDonald’s knows we need a McRib to survive.
The "Secret" Testing Grounds
Most items start in test kitchens. Three people in white coats decide if a McFlurry with chili is a good idea. Spoiler: they usually say yes.
Then it goes to a city like Miami or Orlando. If tourists in Florida buy it, the rest of the world gets it. Thank you, Florida Man, for your brave culinary choices.
The Snack Wrap is a perfect example. It died. Then it came back. Now it’s a ghost menu item. You can only get it if you know a guy. Or work the late shift.
