So next time you’re reaching for a store-brand water at a Louisville Kroger, do me a favor: cheer for it. It’s probably from a factory just down the road, employing your neighbors, and saving you a dollar over the fancy imported stuff. Plus, if you’re in the city and you see a truck with a plain white logo, follow it. It’s probably going to fill up at the same magical aquifer that gave us the greatest whiskey on Earth.
In conclusion: private label bottled water is the stealthy, humble hero of hydration. It doesn’t brag, it doesn’t market itself with crying polar bears, and it definitely doesn’t cost $4.00. It just shows up, keeps you alive, and leaves the splashing to the horses at the track. If that isn’t the perfect metaphor for Louisville, I don’t know what is.
Now go drink some. It’s probably fresher than you think. And if it’s not, well, that’s what the bourbon is for.
