This spot is the brainchild of the team behind Whitecross and Cheese Bar. They noticed that British cheese was often trapped in a “charcuterie board” box. Why not let it star, solo, on a belt? “It’s about discovery,” Carver once said. “Every plate is a new adventure.”
Interestingly, the conveyor belt system was invented in Japan in 1958 by Yoshiaki Shiraishi. He got the idea from watching beer bottles on a brewery assembly line. Now, it’s bringing Stilton to London in a totally new way. The global crossover is both poetic and delicious.
Another fun fact: The belt travels about 10 metres per minute. That means you have roughly 6 seconds to decide on a plate before it passes. It sounds stressful, but trust me—the curiosity makes it a game.
