Remember Pip & Nut? No? It’s a nut butter company that made the Dragons go “meh.” Founder Pip Murray asked for £50,000 for a 10% stake in 2013. The Dragons said no, claiming the nut butter market was too crowded. Too crowded? It’s nuts on bread, not a moon landing.
Today, Pip & Nut is sold in Waitrose, Sainsbury’s, and Tesco, with sales topping £10 million a year. The Dragons who passed are probably still spreading bland, generic peanut butter on their toast. Meanwhile, Pip is sipping tea on a yacht, knowing she made the right call. The moral: never trust a Dragon’s taste test.
Dragons' Den: The most successful businesses from the show
