It’s a tourist trap. It’s loud. It’s overpriced. And you will absolutely waste money on a tube with your cat’s face on it. But it’s also pure, unapologetic fun.
If you’re having a bad day, go stand in the middle of that store. Watch a four-year-old have a meltdown because they can’t choose a colour. Laugh at the adults taking their M&M shopping very, very seriously. You’re one of them now.
So next time you’re in London, skip the serious museums for an hour. Walk into the M&M’s Store, grab a tube with your own face on it, and walk out grinning like a fool. Your inner child will thank you. Your wallet? Not so much.