Your "why" is the reason you want to start a nursing agency in the first place, and it's essential to identify it. Are you passionate about providing quality care to patients, or do you want to create a business that makes a difference in your community? Whatever your reason, it'll be the driving force behind your journey.
Take some time to reflect on what motivates you, and write it down! Having a clear purpose will help you stay focused and determined, even when things get tough. And, let's be honest, things can get tough when starting a business with no money.