今注目を集めている How Much Is a 750Ml Bottleについて、多角的な視点を分かりやすく掲載しています。

Why 750ml? It’s the Goldilocks of bottle sizes—not too big to chug, not too small to be stingy. The French decided this in the 19th century because shipping glass across the Atlantic was absurdly expensive. They calculated that 750ml of wine fit perfectly into a box that wouldn’t bankrupt a sailor. Today, 75% of all spirits and wines worldwide use this exact volume, mostly out of tradition. It’s the metric system’s most polite middle finger to the imperial gallon.