So, how much does Michael Buffer make? Enough to never have to ask that question again. But the real takeaway isn’t about the dollar figure—it’s about value multiplication.
Think about your own “catchphrase.” It might not be a vocal thing; it could be your reliability, your creativity, or the way you make others feel important. Buffer showed that if you amplify that one thing, protect it, and present it with ceremony, people will pay a premium.
The next time you’re about to deliver a presentation, send a key email, or even just greet a client, channel your inner Buffer. Slow down. Add weight to your words. You don’t need to make $400 million, but feeling like a million bucks? That’s a fight you can always win.
