Here’s where it gets juicy. After selling, Jo stayed with the company for a few years, but then she was diagnosed with breast cancer. She stepped away to focus on her health. And then, in a move that sounds like a movie script, she was forced out of the brand she built.
But Jo Malone isn’t the type to cry over spilled perfume. She took a deep breath, started a new company called Jo Loves, and built it up again. She even signed a deal with Boots, proving that you can sell a brand, but you can’t sell your spirit. Talk about a comeback queen.
So, Was It Worth It?
Let’s ask the big question: was selling for $73 million a good move? For most of us, that’s a “heck yes, where do I sign?” But Jo has said she regrets selling the name and the brand. She lost control of her baby, and that stung more than any dollar amount.
Think of it like selling your dream house. Sure, you get a pile of cash, but you can’t live there anymore. Jo Malone learned that lesson the hard way—and then turned it into a second act. That’s the kind of grit that makes you admire her even more.
Jo Malone is selling 'gorgeous' candles for £28 ahead of Valentine's
