Honestly, everybody. You’ve got students looking for a first grown-up bed that won’t break the bank. Then parents who need to replace the saggy guest room mattress before the in-laws visit.
You also get the frugal luxury hunters. These are folks who refuse to pay full price for anything, but still want a memory-foam hug every night. They are the heroes of this story.
And yes, even people who just want a new pillow wander in, because the clearance prices on accessories are ridiculous. You might walk in for a duvet and leave with a whole bed frame.
