What chains do brilliantly is create neutral ground. You can walk into any Nero in the country and immediately feel you belong. No one judges you if you sit for two hours with a single cold brew. That’s a superpower.
Coffee Shop Chains – Famous Coffee Brands – VZRHJA
They’ve also weaponised the loyalty app. My phone buzzes with a notification: “Free cookie? Get in.” And I fall for it every time. I am a puppet, and the puppet master is a hot drink with a splash of oat milk.
