Here’s the thing: M&S biscuits are not cheap. You pay £8 for a tin that is gone in three days. That’s almost £2.70 per day of pure, buttery happiness.
Comparatively, a packet of own-brand digestives costs 45p. But those digestives don’t have a little cardboard sleeve with a reindeer on it. They don’t make you feel like you’re in a Victorian Christmas card.
M&S Belgian Chocolate Biscuits Tin 400g Bundled with Marks and Spencers
You justify it by saying, “Well, it’s quality.” You’re right. It is. You’re paying for the smug feeling of biting into a biscuit that looks like it was baked by an angel with a marketing degree.
The After-Christmas Crisis
Come late January, you’ll find a half-empty tin of M&S biscuits at the back of the cupboard. The chocolate is a little bloomed—white and powdery.
You eat it anyway. You have to. It’s a duty. You’re not wasting £8 worth of potential joy.
And you know what? That stale, slightly sad biscuit still tastes better than a fresh one from the corner shop. It tastes like hope. It tastes like the memory of the tree lighting and your aunt Margaret’s questionable decisions.
