Let’s talk about the strawberries and cream at Wimbledon. It is not just food; it is a cultural institution. It’s the edible equivalent of a perfectly white dress code and a rainy day postponing a match. You can’t really say you’ve “done” Wimbledon without eating them, can you?
But here’s the kicker: in 2026, a single portion—a small punnet of berries and a dollop of cream—cost you £2.50. Yes, that’s it. Two pounds and fifty pence. I had to check if I was reading a post from 1995. I mean, you spend more on a sorry-looking sandwich at a train station.
That price includes the cream and the roughly ten to twelve berries. For context, a plain punnet of supermarket strawberries is about the same price, minus the spectacle. It feels like theft in the best possible way, right? (Spoiler: it might be a loss leader, but let’s not ruin the magic.)